Groups like BTS, Blackpink - in our team in Korea, we have some connections to them.”īut the low-key leather boot from London is still one of the most iconic pieces of footwear, even as the brand has since expanded its offerings to include collaborations with musicians and design houses, casual canvas styles, sandals and dress shoes, too. So that really transmits through the designs, influenced by what I’ll call the ‘K-pop spirit’.
“There’s lots of interesting stuff happening in Korea right now. Martens heading in next? For McKoy, one place of inspiration they’re starting to delve into is Korea. We have the historics of rock, the alternative, the grunge, the Punk, but there’s this new space that’s opening up.”ĥ0+ President's Day Sales Still Worth Checking Out So for me, that’s where I see us in the future, further expanding the wings. It’s not the quintessential norm, and it has a message. His music is pushing a kind of alternative narrative as well. One minute, he’s wearing loafers, the next he’s wearing 1461s. It’s quite interesting to see a lot of interesting rappers, people like Frank Ocean and Tyler the Creator, the music of my generation, style them. “There’s so much great music and so many new diverse opportunities where Docs has relevance. Part of McKoy’s goal is seeing how the boots can expand into more diverse subcultures, as well. Marc Jacobs or Raf, or be it Yohji, or Supreme, they’re all part of some kind of movement.” We work and partner with people that have been within the culture, or at the very least, a counterculture mindset, that we feel have a natural authenticity. “What we look for in partnerships is really about mutual thinking. Martens boots are seen on everyone from Machine Gun Kelly to Lizzo and Lil Nas X, while the brand has introduced new collaborations with The Sex Pistols and Black Sabbath, which McKoy says come about through a kind of mutual respect. The brand itself has been adopted by the culture.”
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Sixty plus years of heritage and multiple different styles give us a really clear, iconic DNA that allow us to continue to evolve in new directions, but we don’t talk about it in terms of creating the latest fashion trend. We make shoes and sandals that are democratic, which means that anyone can wear, or customize, the product as they see fit. “I think we’re trying to pay creative respects to the origins of the brand, but there’s also this aspect of the DIY narrative. “It’s one of the hardest things in the world to do,” says McKoy. There’s also an element of empowerment, too, being a part of a community of culture.”īut updating something that feels so timeless is, admittedly, a creative challenge. Because there’s this element of the ‘worker boot’ origins to the brand: it protects you, it keeps secure when you’re out in a muddy field again, you’ve got this element of protection. “I think it’s kind of an unwritten rule that if you go to festivals, you’re most likely sporting Docs. Martens design and product teams for seven years before stepping into the new position, and is working honor the original Docs legacy, while envisioning a new future for the iconic kicks. “Music been the heartbeat of the brand since day one,” newly-helmed Global Creative Director Darren McKoy told Rolling Stone. It wasn’t until Pete Townshend of The Who donned a pair of the 1460 boots that they became associated with music and art. Martens boots were originally more modest, as everyday work-wear boots for postal service workers and factory workers in the UK. Though “Docs” are often associated with the rise of punk rock and the counterculture movement, the original Dr. The classic leather boots and chunky-soled oxfords have been a footwear staple for years, as a favorite of both the street-style set and students, office workers and travelers alike. It’s hard to remember a time when people weren’t wearing Dr. If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.
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